I had to give me a time to think about it and maybe adjust my opinion a bit, because my first reaction was pretty harsh. Why Lana Del Rey is in the campaign of H&M? I see no connection there. It was kind of a shock see the adds on the magazines, on the metro or even on TV. So plastic and grey, flat. The TV spot is absolutely irritating; Lana singing a Cover of "Blue Velvet" with horrible light pink leggins on, just hideous. Its clear it is too similar to David Lynch, but then again it is not even near that. Typical H&M, I think, not actually creating any new, but just following the steps already used.
But why Lana is there? I have to say I had thought she would be above of this kind of commercial dullness, but I was wrong. I am a fan of Twin Peaks, Mulholland Drive and Lana Del Rey, but separately and not summed up in a cheap fashion commercial. No one is perfect and I still adore the songs of "Born to Die", but with less admiration for the artist itself.
Oh, so pretty, but so grey!
